Former World Boxing Organization (WBO) super bantamweight champion Isaac ‘Royal Storm’ Dogboe has been named the face of NICHE Confectionery Ghana Limited’s nutritious, ready-to-drink cocoa beverage.
The company and the ‘Neho’ fighter struck a collaboration deal that allows the major processor to sell the NICHE Chocolate Drink by leveraging the featherweight boxer’s name and attractiveness.
In return, NICHE Confectionery, a subsidiary of NICHE Cocoa Industry Limited, will support Dogboe financially and in other ways in his boxing endeavours.
The agreement was announced at a press conference in Accra on Monday.
Joet Gonzalez, Dogboe’s next opponent, was announced at the same time. The featherweight fighter, also known as the Royal Storm, is set to return to the ring on July 23 against an American opponent in a bout that could see him introduce the NICHE Chocolate Drink and the company’s brand to the rest of the world.
The ready-to-drink NICHE Chocolate Drink is made from Ghana’s finest cocoa beans, is vitamin-fortified, and is tasty and filling.
Dogboe told reporters at the partnership’s unveiling that he is grateful to have a corporate organisation show such interest in him. He described it as a source of motivation for him to keep working hard.
He thanked all boxing stakeholders for their various roles in helping him reach this point in his career, and promised to win his bouts to help the ready-to-drink NICHE Chocolate Drink brand succeed.
“To have a firm like NICHE Confectionery Limited come on board to help me, means all these years of hard work have paid off.” I must continue to express my gratitude to all stakeholders in Ghanaian boxing circles who have helped me advance in my profession,” said Dogboe.
Gladys Amoah, Managing Director of NICHE Confectionery Limited, noted that her company chose Dogboe as a partner because of the ‘Dogboe brand’s formidable nature. She explained that it is part of the company’s commitment to helping nurture talent and rekindle Ghanaians’ passion for boxing.
Mrs. Amoah said cocoa has a high nutritional value and that increasing one’s consumption is beneficial to one’s health and well-being. Cocoa is also a wonderful source of nutrients for athletes, especially during recovery periods.
According to her, the NICHE Chocolate Drink is made from Ghana’s premium cocoa and is designed to be a delightful and healthy beverage for those on the go. NICHE Confectionery, she said, was proud of the boxer’s achievements after he fought his way back to the top.
She stated that they are confident that the ready-to-drink NICHE Chocolate Drink will help propel the project forward and assist him in reaching new heights.
“Isaac Dogboe embodies our objective for the beverage, which is the nutritious value it provides to every athlete’s career.” “We are proud of his accomplishments throughout the years and his fortitude in overcoming adversity, and we are confident that we can be a part of his future,” she said.